Skip to main content

Burning Crusade Shatters Day-1 Sales Record

Call it a one day sales zerg.
Blizzard Entertainment® today announced that World of Warcraft®: The Burning Crusade(TM) has broken the day-one sales record to become the fastest-selling PC game ever in North America and Europe, with a worldwide total of nearly 2.4 million copies sold in the first 24 hours of availability.


"In addition to setting a new day-one PC-game sales record at our GameStop and EB Games stores, the expansion garnered more online pre-orders than any other PC game in our company's history." - Robert McKenzie, senior vice president of merchandising at GameStop Corp

World of Warcraft is arguably passing out "game" status to cultural touch-point, especially among the technical elites under 30. But MMOs, and games in general, still have a long way to go to rival cultural media points such as Seinfeld or American Idol, who's audiences dwarf any base of players for a game. However, numbers like the Burning Crusade release are becoming more common and the barriers to being involved in these kinds of virtual worlds are lowering.

How long until a persistant, virtual nation or world is based on simple, approachable, pre-existing technologies? When will the barrier of buying a box disappear? Don't want to install something? Want to check on your online assests? When the answer is "Fine, fire up a browser" the landscape could change overnight.

Still, it's impressive to see the impact one game can have. 2.4 million copies at $39.99 USD is around $96 million USD (and no, I will not adjust for non-US sales; it's a faux stat). In 24-hours. That's better than most movies do in their lifecycle.

World of Warcraft(R): The Burning Crusade(TM) Shatters Day-1 Sales Record: Financial News - Yahoo! Finance


Popular posts from this blog

Google Inbox: A classic Google product

My work domain (an EDU) recently had Google Inbox enabled so I had a good chance to try it out. My personal email is relatively quiet and, I believe, doesn't provide a good Inbox experience. Work is more active and requires actual management, something I've tossed many a tool at over the years. As part of my work life, I supported the Google Apps for EDU installation here and took a pretty extensive presentation to campus about how to manage large amounts of email.

Inbox is a classic Google product: the distillation of a number of excellent ideas into a set of half-complete features built for a use case most people don't meet. We've seen this in the past in products like ChromeVox, Google's Chrome extension for accessibility. ChromeVox works great on ChromeOS devices, but completely ignores the point that most users of accessibility tech (AT) don't have or want ChromeOS devices and come to services with their AT in tow. ChromeVox also ignores decades of convent…


Evernote, for better or worse, is the best note-taking service for my needs. It works across all my devices/computers/modes. It's fairly easy to get stuff into it. Hell, they even have 2-Factor authentication. The Windows app is a little clunky and my girlfriend and I have never been able to get shared notes to work properly (conflicted note! three times in the same grocery trip!), but what service is perfect? At least they have nice socks.

Everything, in fact, is pretty good as long as you don't screw up. And screw up I did. I'm not very regular about making backups, but I do make them every month or so. Once you figure out how to create a backup, that is.

There's a helpful Export Note option (which turns into Export Notes when you select multiple notes HINT). The export process is essentially opening All Notes, selecting every note, and then choosing Export Notes. Or something like that; Evernote never tells you, you're left to figure it out on your own. The file…

RIP Tom Petty

Tom Petty died today, aged 66. I won't claim to be a huge Tom Petty fan, but I've bought an album or two and sang along in the car to one of those songs everyone knows. I'll  stream a lot of his catalog today to remember the songs I've heard once or hundreds of times.

I also owe Petty credit for a singular moment in my life, and one I never expected to last in my mind.

Nearly 20 years ago, I was a fresh-ish faced transplant to Ann Arbor, MI by way of my first "real job" out of college, working for a software company in Dexter. I was renting a house with some other folks who'd also been displaced as a result of a fire at my first apartment. I was the only family member East of Lansing, which made me a contact point for anyone going through Detroit Metro airport.

Which is how my uncle Dean came to spend a few hours with me one evening. At the time, my grandparents (his parents) were wintering in Texas. My grandfather had health problems most of his life and…