Skip to main content

Hulu Plus; more of the same

Is it any wonder broadcasters are afraid of the Internet? They don't even understand it. Exhibit most recent: Hulu Plus, a $10 per month service which allows you to watch current and back-catalogs of television shows like X-Files, Modern Family, and others. Oh, wait, a $10 per month "ad-supported" service, something Hulu considers "revolutionary" and a price-point about which they're "thrilled".

Which would be great if they only had to eat their own dog food. But here in the real world, with services like Netflix already providing ad-free streaming (to more devices), the value proposition for Hulu Plus seems smaller. Add to this the ability to already see the same shows available on Hulu Plus through regular Hulu (with the same ads), things are looking oddly... off.

The big sell here is that you can watch all currently available episodes of a show, not just the three or five trailing episodes many shows currently allow. But, with movie studios clinging to old markets and training consumers that they're going to have to wait for releases, people using the convenience of the Internet to view media are more and more willing to wait.

Essentially, Hulu Plus is almost 3 years too late with this idea. The market has better offerings with more value. Unfortunately, if Hulu Plus fails, look for calls of piracy and consumer readiness as reasons. Never mind the complete lack of any value presented and the complete ignorance of what consumers actually want.

Comments

Popular posts from this blog

RIP Tom Petty

Tom Petty died today, aged 66. I won't claim to be a huge Tom Petty fan, but I've bought an album or two and sang along in the car to one of those songs everyone knows. I'll  stream a lot of his catalog today to remember the songs I've heard once or hundreds of times.

I also owe Petty credit for a singular moment in my life, and one I never expected to last in my mind.

Nearly 20 years ago, I was a fresh-ish faced transplant to Ann Arbor, MI by way of my first "real job" out of college, working for a software company in Dexter. I was renting a house with some other folks who'd also been displaced as a result of a fire at my first apartment. I was the only family member East of Lansing, which made me a contact point for anyone going through Detroit Metro airport.

Which is how my uncle Dean came to spend a few hours with me one evening. At the time, my grandparents (his parents) were wintering in Texas. My grandfather had health problems most of his life and…

Google Inbox: A classic Google product

My work domain (an EDU) recently had Google Inbox enabled so I had a good chance to try it out. My personal email is relatively quiet and, I believe, doesn't provide a good Inbox experience. Work is more active and requires actual management, something I've tossed many a tool at over the years. As part of my work life, I supported the Google Apps for EDU installation here and took a pretty extensive presentation to campus about how to manage large amounts of email.

Inbox is a classic Google product: the distillation of a number of excellent ideas into a set of half-complete features built for a use case most people don't meet. We've seen this in the past in products like ChromeVox, Google's Chrome extension for accessibility. ChromeVox works great on ChromeOS devices, but completely ignores the point that most users of accessibility tech (AT) don't have or want ChromeOS devices and come to services with their AT in tow. ChromeVox also ignores decades of convent…

Evernote

Evernote, for better or worse, is the best note-taking service for my needs. It works across all my devices/computers/modes. It's fairly easy to get stuff into it. Hell, they even have 2-Factor authentication. The Windows app is a little clunky and my girlfriend and I have never been able to get shared notes to work properly (conflicted note! three times in the same grocery trip!), but what service is perfect? At least they have nice socks.

Everything, in fact, is pretty good as long as you don't screw up. And screw up I did. I'm not very regular about making backups, but I do make them every month or so. Once you figure out how to create a backup, that is.

There's a helpful Export Note option (which turns into Export Notes when you select multiple notes HINT). The export process is essentially opening All Notes, selecting every note, and then choosing Export Notes. Or something like that; Evernote never tells you, you're left to figure it out on your own. The file…