The Fight Club Effect

Once again, completely stolen from Boing Boing:

Unlike many nonsensical prejudices, it's roughly possible to trace the root source of all this hostility, identify a locus classicus of Ikeaphobia: in this case, the vastly-overrated Fight Club. Ever since the film hit American screens, some years ago now, it's been hip among would-be cynics of a certain cohort to reserve a stream of vituperation for the giant Swedish furnishings chain. (For those of you who didn't see the movie, it contained a very nicely-produced CG sequence that essentially laid the blame for all that is fake, mediocre and generic in contemporary life at the company's blue-and-yellow feet: the minute-long rant that launched ten thousand sneers.)


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