"It's easy to publish your own book!" the "Borders Personal Publishing" leaflets proclaim. Pay $4.99. Take home a kit. Send in your manuscript and $199. A month or so later, presto. Ten paperback copies of your novel, memoir or cookbook arrive.
I'm a product of the "I have a novel in me somewhere" generation, but this just seems like the cheaters way out. Plus, this doesn't get you promotion, just publication. An interesting idea though.